March 3rd, 2006
Many mortgage brokers have been taken to the cleaners by fraudulent people who pose as mortgage lead companies. They get promised the world, send in their check, and never hear from the lead company again - or maybe they just get the run around from that company and end up in a court battle to get their money back. Before you buy leads from a new and unproven source, follow this one simple rule to help save yourself from potential trouble.
Read the rest of this entry »
Posted in Mortgage Leads | No Comments »
February 15th, 2006
Whether you are an individual loan officer, a branch manager, or the owner of your own mortgage shop, you can benefit from exposure available through the media. It’s usually free and has tremendous reach - are you taking advantage? Everyone has a story to tell and often times that story is newsworthy, especially if you are in a relatively high profile position in the community. Mortgage and real estate companies should defnitely consider themselves as having a high profile community position, and as such, a well-formed press release can get you more high quality exposure than any other advertising campaign could.
Read the rest of this entry »
Posted in Marketing, Public Relations | No Comments »
February 10th, 2006
The following seven methods for driving visitors to your mortgage website are not new or revolutionary; they are tried and true methods used by interenet marketers in various industries. If you are new to having your own website, this information will help you begin to form a solid base of knowledge for quality site promotion and help you achieve success with your website marketing efforts.
Read the rest of this entry »
Posted in Marketing, Marketing Online, Mortgage Leads | 1 Comment »
January 7th, 2006
Everyone is familiar with the saying “what’s in a name”, referring to the importance of branding in advertising. However, how often do you think about the way you present your name at networking events where you are personally representing your brand, which is so carefully presented in your mass advertising efforts?
Read the rest of this entry »
Posted in Branding, Marketing | No Comments »
January 3rd, 2006
Mortgage brokers seeking to lend in other states will usually encounter a myriad of expenses, government expenses, and fees that can run into the tens of thousands of dollars. Net branches allow mortgage brokers to ride on the back of a large corporation that already has the licensing at the expense of losing their identities and having to follow someone else’s rules.
Read the rest of this entry »
Posted in Net Branch | 3 Comments »
December 30th, 2005
Too often we follow the old school advice and allow our prospects to control the sales process. Respect yourself, your product and your time and watch how quickly your prospect will follow suit.
Read the rest of this entry »
Posted in Sales | No Comments »
December 28th, 2005
Need a few more loans but don’t have the cash to do some serious marketing? Have no fear. In this article I am going to reveal 7 fantastic ways to generate leads almost for free. These methods are super cheap (most are free) and work like gangbusters.
How do I know? Because I shared them with my coaching clients and they had excellent results.
These 7 methods are just a few of the over 30 cheap marketing methods I share in one lesson of my 24 lesson Jump Start Your Mortgage Career E-Class. This new class is for any loan officer who is new and struggling or any verteran that just needs a little help with their marketing. It took me over 2 years to create the content for this 12 week, 24 lesson class, and I can honestly say there is nothing available out there that compares to this class.
Here we go…
Read the rest of this entry »
Posted in Marketing, Mortgage Leads | No Comments »