Link Bait for Loan Officers
Creating “Link Bait” is what search engine marketers call the art of creating unique, compelling content that motivates other webmasters to link to your site. It often comes in the form of weird, funny or controversial and it is probably the single most effective thing loan officers can do to boost their website or blog’s search rankings and website traffic.
The reason link bait is so effective is that it plays to what search engine algorithms like the most: growth of so-called “natural” one-way links from other websites. If you put something on a page of your site that inspires other webmasters and bloggers to link to it, you have generated more positive affect to your search engine rankings than submitting your website URL to 1,000 directories or getting 1,000 reciprocal link deals with other sites BY A HUGE MARGIN.
A great example of link bait and it’s close cousin, viral marketing, is the following video posted to YouTube. You’ve probably already seen it because it is effective and people have talked about it, linked to it and generated buzz for the creator.
October 5th, 2008 at 9:40 pm
As you go about developing a comprehensive program to increase traffic to your Internet business website, you likely are looking for those tools that can be most useful to you. To this end, you may wondering how to create a link bait. Indeed, a link bait can be very helpful to you in beefing up the volume of traffic to your Internet business website. Through this article, you are provided with an overview of how to create a link bait.
In simple terms, link bait is any content or feature that is included on a website that “baits” or attracts and draws people to place links to the particular website that is featuring this attractive content or feature. Using link bait oftentimes is a part of an overall search engine optimization program and plan. In very simple terms, link bait is anything that ends up being interesting enough to catch attention from other people.
Examples of link bait include placing links to a website within copy that is included within or placed on bulletin boards, social networking website venues and newsgroup websites. Many people have found this type of Internet marketing as part of a link building program to be very powerful and ultimately successful in increasing traffic to a particular website.
Some of the more common link baits include:
Informational Hooks: These types of link baits provide a reader with useful information which causes them to click on a link.
News Hooks: These types of link baits provide tidbits of news that motivate a person to click on a link.
Humor Hooks: By entertaining a reader, a reader many times will take the step of clicking on a link to see “if the story continues” at the referenced website.
Evil Hooks: The making of strong, negative or even harsh statements oftentimes can motivate a person to click on a link.
Tool Hooks: By providing access to some sort of tool that might be useful to a person, you oftentimes can motivate a person to click on a link.
By using these proven link baits, you likely will be able to develop a successful inbound link program that will increase the traffic to your website. Increased traffic will result in an increase in revenues and profits as well — which is, of course, your ultimate goal when it comes to a Net based business enterprise.
February 25th, 2009 at 2:38 pm
I did watch this video when you posted it. Very unique. It reminds me of the Liberty Income Tax office here in town. Every year they hire people to wear a Statue of Liberty outfit and dance on the sidewalk out front.
June 3rd, 2009 at 9:05 pm
funny stuff!
November 26th, 2009 at 11:28 pm
Most people in this industry are far too impatient to put together a strategy for growing inbound links. Most prefer to offer an incentive to link instead of distributing soemthing creative that will make people willfully want to link.