| I feel inclined to interject.
Good mornin everyone!
Let me start by giving you my back ground first. My family has three generations of title insurance under their belt, I personally have 13 years experience. I have held a Real Estate Sales license in Ohio for two Years. I have also held a loan originator's license for another two years. I held the prior two licenses so I could actually know what I was talking about when I spoke with these people. (Realtors, Loan Officers). With my credentials out of the way let me share this diddy with you.
I see lots of lead generation talk and cold calling talk and it bothers me. One of the great keys to success is to assure and plan for success. The term cold calling to me makes my skin crawl. You need to have some perspective on this. Consider yourself at home and the phone rings. What is your response to a cold call like the one you are considering making? What would your reaction be?
My advise, never make a cold call, ever. Make warm calls. Step lightly into the call. It doesn't matter how good a script is, it will always sound like a script. Be genuine. Use a list like metro scan or leads to loans or Criss-Cross R.E. and find out the info before you make the call.
"So Mr. Smith, I understand you have an adjustable 8.5% with IndyMac Bank, it looks like it is going to be adjusting soon, have you thought about locking a rate in before that happens?"
What is the response to this? You've given specific info about the loan to him, he understands you did your homework. You posed a question that he can answer in only one way to not look stupid. You don't ask if you can have 2 minutes of his time, and you don't ask a question you don't already know the answer to. Plan the call.
Yes you can crank out the calls and play the numbers game, or you can work smart and get better results. There is a ton of information out there for you to insure your success, go get it and make some money!
George
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