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Old 07-10-2006, 03:40 PM
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Post How My Mortgage Blog Ranked Top Ten in Google Within a Month

Quote:
Originally Posted by Erik
I keep hearing out there that online marketing for mortgage professionals is a waste of time because you'll never be able to rank high enough in the search engines to get significant traffic. Of course, being the internet type that I am, I have never bought into this logic. But I couldn't prove that it was possible for a regular, non-tech-saavy loan officer to crack the search engine rankings and achieve significant "organic" (unpaid) search engine traffic until now.
Read the entire article.
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Old 07-11-2006, 08:12 AM
gsgroupinc gsgroupinc is offline
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Erik,

I was impressed with your article, and I enjoyed your blog at utahmortgageloans.net.

I was wondering if I could ask you a few questions. I am a mortgage broker in Ohio, and have been doing some research on exactly what was covered in your article!

Do you get a lot of qualification requests off of your own blog sites? If so, could I ask how many?

Also, are you getting the traffic you wanted? It seems like you have things set up nicely. What other sites are you involved in?

Any other information or tips would be great. I have been reading and re-reading your article to make sure I don’t miss anything! Thanks again!
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Old 07-11-2006, 11:38 AM
Average Joe LO Average Joe LO is offline
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Great article Erik. Very straightforward and effective approach. Isn't technology great?


Chad Weber
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www.averagejoelo.com
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Old 07-11-2006, 01:57 PM
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Good questions, Corey - and thanks for the kind words. Following are the answers:

Quote:
Originally Posted by gsgroupinc
Do you get a lot of qualification requests off of your own blog sites? If so, could I ask how many?
This is probably information I should have included in the article, but overlooked it somehow. So I'm glad you asked. I've had just over 2000 unique visitors since May and had 9 people fill out the pre-qual form on the blog. I've had a few call me and email me directly so total "response" is about 17, which makes the response rate just shy of 1%.

While the numbers for unique visitors could be better (and will get better as I climb from top ten to top five and then to top three over time), I can't complain about the ROI on 2-3 hours of work and less than $10/mo hosting.

Also, the beautiful thing here is that each new post I make from here out is yet another doorway inviting new visitors to click through to my site. The permanence of every post can bring in thousands of new visitors over the lifespan of the blog.

Quote:
Originally Posted by gsgroupinc
Also, are you getting the traffic you wanted? It seems like you have things set up nicely. What other sites are you involved in?
I'd say the traffic numbers are on target with expectations. Being top ten means I'll get a percentage of the total monthly search volume numbers that I looked up on Yahoo's search tool (linked to in the article). The percentage of click-throughs increases as you draw nearer to #1 so I figure my stats are right for 5-7.

I created UtahMortgageLoans.net primarily as an experiment, but my main focus is on this site, MBL, and a for sale by owner site that enables loan officers to get involved with FSBOs and vice versa (FSBO3k.com).

Quote:
Originally Posted by gsgroupinc
Any other information or tips would be great. I have been reading and re-reading your article to make sure I don’t miss anything! Thanks again!
Search engine optimization is a highly volatile beast and there are many, many more things that could be said. I suppose one thing that would certainly help is to make your blog's title (within the blog software settings) the same as your domain name.

In other words, my blog's title is "Utah Mortgage Loans", which you can see at the top of each page in the photo of the field. The reasons have to do with the HTML code that your pages consist of, but since that's pretty technical I won't go into it here.

When you get your site set up be sure to let me know so I can check it out and make a post about it from my blog, which will help you get going in the search engines.
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Old 07-29-2006, 05:19 PM
kellyg kellyg is offline
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One of the things you can do is write an article at http://www.ezinearticles.com it is free...and the cool thing is that you can write as many articles as you want, and as long as you submit with the right key words/terms/phrases your article may get picked up my all sorts of ezines and such...and within a week you could get top ranking, many times over. I've done it with great results, exposure and business...$$$$.
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Old 07-29-2006, 05:20 PM
kellyg kellyg is offline
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BTW...once on http://www.ezinearticles.com if you search my name Kelly Gerards, you'll see what I mean.
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Old 01-01-2007, 07:51 PM
DelawareMortgages DelawareMortgages is offline
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Erik,

I was inspired by your article and setup this webpage www.DelawareMortgageLoans.net I just got it setup and used your website as template. I am totally new to this webpage stuff for blogging but was hoping you could take a look and let know what you think and maybe even put in a post in your blog to give me some help in the Search Engine stuff.

Thanks,
John Thomas
Balance Financial Group
www.balancegroup.net
www.DelawareMortgageLoans.net
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Old 01-01-2007, 11:56 PM
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Hi John-

Looks like you have the basics so far - or at the very least you got it installed correctly . I like the theme you are using and, like most WP themes, it is already pretty good in the Search Engine Optimization department (code-wise).

I also like the domain name - that alone should help you a lot for ranking purposes.

Once you add some content and get it more "public ready" I'd be happy to post about your new site from mine. Just let me know when it's ready.

Also, if you feel so inclined, I'd like to hear how things work out for you in this endeavor down the road.
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Old 01-02-2007, 06:24 AM
florida man florida man is offline
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erik

congrats on the site!!!
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Old 01-12-2007, 02:58 PM
Erin Erin is offline
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Erik,

I really liked this post. As a writer and someone who is always trying to keep up to date with the ever-changing world of Search Engine Optimization, I find that most articles on this subject are full of jargon and are more confusing than helpful. Yours is plain spoken and should encourage a lot of people to take the plunge and start blogging!

I'm going to launch a blog project or two for my company in the coming months and will be interested in hearing your on-going results.

Erin
ProspectZone.com
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