07-03-2006, 05:12 PM
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 | Citizen of MBL | | Join Date: Dec 2005 Location: Salt Lake City
Posts: 1,636
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 Free Exposure to Hundreds of Thousands of People?
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Originally Posted by The Front Page Whether you are an individual loan officer, a branch manager, or the owner of your own mortgage shop, you can benefit from exposure available through the media. It's usually free and has tremendous reach - are you taking advantage? Everyone has a story to tell and often times that story is newsworthy, especially if you are in a relatively high profile position in the community. Mortgage and real estate companies should defnitely consider themselves as having a high profile community position, and as such, a well-formed press release can get you more high quality exposure than any other advertising campaign could.
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