A little while ago my company updated our email signature. There was some back and forth over fonts/size color, naturally. But we also wanted to make some marketing use of that space. We settled on an invite to subscribe to our newsletter. Remember, we’re a lead company – not mortgage originators of any kind – so for us this turned out to be an educational, low-risk way to engage our leads and promote email opt-ins to our newsletter.
Email marketing leader Email Labs cites adding links to your email signature as one of the crucial steps to
building your in-house mailing list.
I wonder how others out there are utilizing that valuable space in your email signature. Do you link to your newsletter too? Offer a short testimonial? What about a headshot of yourself or link to your website? Or maybe you ask for referrals?
Every now and then we’ll swap out or add to our newsletter line with a call to action for a special program or offer we’re promoting. Sometimes we just highlight a new feature we want our existing clients to be aware of. When you want to get the word out about something, it’s an easy – and free - way to broadcast your message. Hundreds of transactional emails are going out of our office all day long, each one with messaging that either builds the brand, educates, or promotes an offer.
I bet there are a lot of great ideas for maximizing the potential of this email real estate. What’s working for you?
Erin
ProspectZone 
