| The Best Way To Kill Your Business
Loan Officers all across the country want their business to flurish, which is natural, right? After all, who in the world would want their business to do nothing and eventually fall apart, right?
I heard this statement the other day and it made perfect sense to me. And the more I thought about it, I realized how true it actually was. Here's the statement, "If you want to kill your business, bore your customers." WOW! What an insight that was for me, and how true it was.
If you bore your borrowers, they won't remember you. If they don't remember you, they won't recommend you. If they don't recommend you, you won't be getting referals, which is what we all strive for in the first place, right?
I'll bet there are some Loan Officers reading this right now saying "I run a professional shop, we are stictly business at all times." If that's you, GREAT! The more professional the better, but that doesn't mean to be boring.
What's the opposite of boring? Nope, not entertaining. It's interesting. If you're an interesting person, others will be interested in you. One way to be interesting is to be enthusiastic about something. If you have a display of chipped paint from old department stores, why not reference it in your office? If you're interested about it, you can make it interesting to others through your enthusiasm. Get it?
Oh, not everyone will be interested, but they won't be bored, at least they shouldn't be. I'm also not saying to spend hours talking about the chipped paint, but it is a distraction for the mundane everyday business eveyrone else has,right? If you're a Loan Officer that can make a borrower's visit to you or your office interesting, you'll have a borrower that remembers you. If the borrower remembers you, there's a better chance they will referr you. See how that works? | 
