Best places to advertise ????

[BrianAber]

To all brokers and loan officers;

What influences you for programs that helps with your business?

Which sites are the best ... 2nd best to MortgageBrokerLand I mean ... ?

Any periodicals or mailers that you actually peruse for ways to better your business?

Thanks for your help,

[Erik]

Can't go wrong with Google Adwords.

[BrianAber]

Thanks Erik,

I appreciate the help.

Brian

[Secret!]

The hands-down absolutely 100% guaranteed "best way to advertise" is on the Internet IF you have a worthwhile website and pay careful attention to your web (stats) traffic patterns. On the Internet there are many ways to advertise to attract potential applicants for loans, the most expensive way is via Google ad-words. Generic organic (or even PPC methods ... non-google since they're high as hell compared to others) are the best methods.

[Erik]

"Expensive" is a relative term.... if your ROI is higher through Adwords then it is definitely not the most expensive. ROI is what matters most, IMHO.

[Secret!]

Since I happen to teach a Live class on this subject, I have done qute a lot of pay per ranking advertising research on costs among the many search engines, every independent source I have ever read has told me they are the most expensive, that's why I selected to use that word "expensive" erick, to describe google.

Speaking of things I read, this is one of the webmaster newsletters I read all the time, (you should too!), here's their latest --- on this topic BTW!

Pay Per Click Advertising (PPC) vs. Natural or Organic Search Engine Optimization

[Erik]

Taken in the context of Google, MSN, Yahoo, and 2nd tier PPC engines (7search, ah-ha, cha cha, etc) only - yes, Adwords has the highest bid prices on keywords (because they have the most traffic and naturally the most competition among advertisers for that traffic). Does that make them the most "expensive"? I still think it's relative but I'm not here to argue semantics. The article Secret linked isn't a bad read for newbs - helps explain some of the real basic stuff.

A lot depends on the advertiser as well... how effective is their ad copy? How targeted are their keywords? Have they chosen "buy" words or "browse" words? Do their keywords generate enough traffic to get results? How well does their site convert a sale (or generate a lead) after a visitor has clicked through? And of course, does it all add up to a profit?

Anyway, back to Brian's original question, I think Scotsman's Guide might be something to look into. They have a pretty good distribution.

[BrianAber]

Thanks Erik and Secret ... a lot of useful information here.