Localized internet marketing can get you action.
Here are a few ways of doing it
PPC or through a direct mail campaigns.
Both of which are temporary and costly.
The best way to get localized internet business is to have your webpage’s design in such a way that the search engines thinks it’s relevant for the search.
To build a lasting internet presence you need a content managment system that is robust enough for you to keep introducing new and relevent content on your website without the need of a webmaster to help you. That saves you money.
Once your website is done you will need to increase it's visablity.
I would suggest a strong link stratigie making sure you use only high quality links.
Once done properly you should have great local business from the internet.
If you would like more information regarding this and who can help visit
Search Engine Optimization Tribal