We have seen industry downturns off and on for the past 30 years, including the Savings and Loan Crisis of the late 1980s and the subprime crisis of 1998. Many trainers will advance the concept of delivering value -- such as industry newsletters. The goal is to deliver quality information and demonstrate that you are an expert. How about helping people in the long run -- without just having them purchase more real estate? This might include equity reduction programs, which enable prospective borrowers retire their mortgage more quickly. You might also find ways to help previous clients currently struggling with rising payments.
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