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Mortgage Leads Trends

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07-31-2008, 07:54 AM

Veronica Corningstone Veronica Corningstone is offline

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Mortgage Leads Trends

A new analysis from Online Banking Report suggests mortgage lenders can no longer buy their way into high-profile positions through Google AdWords. Instead, they must complement financial investment with online relevance and user interest. The online reverse mortgage market is mostly untapped, according to the Reverse Mortgage Directory LLC. Among the benefits of marketing home-equity conversion mortgages online is the ability to reach third-party decision makers such as the adult children of seniors. LendingTree LLC announced it now generates leads for loans insured by the Federal Housing Administration.

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