A California-based loan lead generation company announced it now uses a verification system "which combines historic user feedback with a more sophisticated verification system to yield higher quality leads." But one competitor told MortgageDaily.com it uses similar technology -- offering a sophisticated verification system as well as targeted landing pages to optimize consumer experience. Another lead company said it runs its leads through a quality assurance process that verifies the validity of the information supplied by the consumer.
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Improved Mortgage Lead Quality 
