Encore Relations recently launched a five-year client continuity program that helps keep originators at the forefront of customers' minds after their loans close. The company's founder and CEO told
MortgageDaily.com that the idea for the program was born out of a need he had as the former vice president of a national mortgage company. The chief strategy officer of a similar service told
MortgageDaily.com that studies in the financial sector have shown that in order to build consistent client relationships, "you have to touch your clients 10-20 times a year."
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