Yesterday one of my long time clients and one of the brightest guys in mortgage marketing came to me with an offer that I can't refuse to pass on. It is exclusive to those who register at
www.LeadsBid.com. His offer and pricing is in a word,
remarkable. It's so good he asked me to only share this information privately.
To get this offer you must register at www.LeadsBid.com AND send me an email ( bidchief@LeadsBid.com ) that includes your First and Last Name, Your Company Name, Your work phone and the best time for you to be contacted.This offer is good through 3/24/06. Registering and Using LeadsBid is always free for mortgage professionals!
To get everyone on the same page, let me give a brief definition of what a mortgage trigger is:
When a prospective borrower fills out a 1003, their credit gets pulled. When this happens it creates a mortgage credit inquiry event to be flagged on the borrowers credit record.
The credit bureaus are now making this information available within 24-48hours of the prospect applying for a mortgage.
Where this lead gets it's name -
trigger data - comes from how you qualify the person you want as a lead. You define the credit, debt, and equity attributes of your ideal borrower, the bureau then builds a model for
only those homeowners that fit your EXACT criteria. Only when a prospect that meets your
exact criteria submits an app does it trigger the lead being sent to you.
Let's say your a loan officer that specializes in subprime lending. An example of your target demographic profile might be something like:
Confirmed Homeowners
530-630 FICO
$10k+ in revolving debt
LTV of 80% and lower
Existing Mortgage Amounts of $125k+
Mortgage Open Dates of 12/04 and prior
Geography: MI, CA, FL,CO
There might be 1.2 million people that the credit bureau has records on that fit that criteria. What they do is then build a "watch list" on those 1.2 million
individuals that EXACTLY fit your criteria.
When a borrower on this watch list applies for a new mortgage it
TRIGGERS the lead. Keep in mind, YOU can set the criteria for anything you want.
If you knew that every person you would talk to about a mortgage this month had applied somewhere else yesterday, do you think you could close more loans?
Sure, you are now in competition with someone else but I love those odds. US homeowners have been consistently told by Lending Tree in countless commercials" When Banks Compete, You Win!"
You should use that same methodology and mindset to your advantage when using trigger leads.
I see hundreds of posts on this and other forums for loan officers and mortgage companies seeking out "EXCLUSIVE" or 'SEMI EXCLUSIVE" Internet leads.
The fundamental weakness of an Internet lead is well documented. Any of you that have purchased Internet leads have all experienced the following issues frequently:
- When they fill out the Internet lead they may or may not really be interested
- The information on the lead regarding their current credit, mortgage amounts, debt, home value, etc are all self reported and very often WRONG!
- How many Fair, Good, and Excellent credit Internet Lead prospects - wind up with 500 FICO's and they have NO EQUITY in their home
- How many times have you heard the "EXCLUSIVE" prospect tell you, you are the 10th person that has called me today...CLICK!!!
Why on Earth would you want a lead like that when you get get the EXACT criteria you want on evevry borrowers AND know that they are in the market for a new loan right now? Remember, to get this offer you must register at www.LeadsBid.com AND send me an email ( bidchief@LeadsBid.com ) that includes your First and Last Name, Your Company Name, Your work phone and the best time for you to be contacted.This offer is good through 3/24/06.
Make this year your best ever!
Rex Rogers
The Bid Chief
Mortgage Trigger Data - Exclusive Pricing for www.LeadsBid.com members 
