Does Customer Service Still Matter?

[MattLeadGen]

Hello.

Need good quality leads, at a honest price? Please dont pay outrageous retail prices for re-hashed leads, that these large lead companies offer out west.. We are here to work for you, and help you succeed. We are always here to answer all your questions, we dont hide behind our website. We feel like customer service is just as important as the lead quality! We offer all types of leads, that you need. Weather it be exclusive real-time delivery, semi-exclusive (48 hrs fresh),7-14 day aged leads, 30-90 day aged leads and 90+ days. Need to return a fresh lead, no problem.. We understand there will be some bad leads and we wouldnt want to pay for those either! Please contact us for rates, we offer great package deals. Or if you have any questions, we always respond promptly.

Thank you, Matt Luck

[carlo@CreditReportAtlas]

Originally Posted by MattLeadGen

Hello.

Please dont pay outrageous retail prices for re-hashed leads, that these large lead companies offer out west..

Expensive leads, quality leads.

[Greg]

Nice post Matt. Good attitude

[The Bid Chief]

Expensive doesn't equate to quality, just like inexpensive doesn't equate with inferior quality...personal VALUE is what matters - does it work for YOU...is it giving YOU an ROI that makes it worthwhile...am I getting a bang for MY buck. Is it meeting MY reasonable expectations...

It's a different value equation for all of us.

Quality, reliabiilty, service and innovation all have a price tag, but I have seen way too many providers of products or services dupe people in by charging a huge fee,setting unrealistic expectations, with buyers getting caught up in thinking higher prices equate to better quality.

It's not the first time value of the sale that matters, it's the lifetime value of that customer that all of us in business should be focused on.



The Bid Chief

[carlo@CreditReportAtlas]

Dear Chief,

Yes, I absolutely see your point but here's what you have to understand... there's a reason why some leads are expensive. As a matter of fact, here's a good analogy for this topic since tomorrow is America's #1 Sport's Holiday.

In order for the Seattle Seahawks to win tomorrow they need to make sure Mike Holmgren is in the right state of mind, Matt Hasselbeck's arm is 100% mode, Shaun Alexander is focused and the entire team has their game faces on. It's a team effort to win the championship. I'm sure most of you agree with me on this.

Now that I got your attention, I'd like to lay it out for you.

I, Carlo Desierto (The Mike Holmgren in GetLeads), have to make sure that our systems are active at all times, we are updated with the marketing trend, my agents and employees are doing their job, legal principles are handled, payroll and the company overheads are met. Mike Gorny, Josh Wade and Eric McClenon are my 3 men quaterbacks (The Matt Hasselbeck's) in my company that generate sales and assist customers with product knowledge. They're the ones that executes the game plan and plays a very important role in team GetLeads Network. My telemarketing division are my linemen and their mission is to ensure the product is scrubbed and pre-qualified. The team's goal is to ensure product satisfactory to keep our customers (The Fans) from coming back.

So, your question is probably? What does this have to do with lead expense and quality service. Well, in order for my team to sell the product, they must believe-in what they're selling. In order for them to believe-in what they're selling, we must have a quality product. In order to have a quality product, I need a team to create the product. In order for the team to create a quality product they require a compensation for their efforts. When my Matt Hasselbecks are seeing returning customers they in-turn will continue to work and they will even go an extra mile to answer any questions that their prospective customer(s) might have (regardless if its a weekend or a holiday). In conclusion... all of these cost money and money is what drives people's motivation. That's why our service is pricy because I have a team that creates these leads in-house and I have employees that I have to pay both salary and commission to keep them motivated.

CASE FACT: All quality products are built by hands-on not by a machine. i.e. Hondas are created in bulk because its machine made that's why its cheap. Lamborghinis are created hands-on and thats why they're expensive

Any lead provider that says they're this and that but work as a one man shop are usually purchasing leads from other vendors. How else could they generate QUALITY leads, scrubbed and telemarketed if they work alone? I know this because I did this in 2002 - been there, done that. Sure, its easy to generate leads on the internet. As a matter of fact, I'll even show you how we used to do it.

1. I have a network of advertisers that generate leads thru incentivized advertising online like this, http://consumerpromotioncenter.com/?cid=AMli/lJqP/I&u=6ae72ac92107747ee5f60ec14fe15175

2. After someone responds to our incentivized ad, we will follow-up with an e-mail blast. In that e-mail, there's a link (http://www.getquickfund.com) that re-directs them to a website that generates the lead.

3. After they complete the online form... you have an exclusive lead. SIMPLE.

Well, its a new world now and the time has changed. In 2003, we sold these leads like pancakes. However, LOs are not too fund of calling out leads anymore. They are tired of chasing these people around and spending time on the phone trying to get someone to at least spare a minute to listen to their sales pitch. At the meantime, Live Transfer is the 'New Kid On The Block' in the mortgage lead industry but I'm sure it will phase out eventually.

Does customer service still matter? Of course it does but once your company gets huge... will you be able to answer all your calls or are you the one that will just send them to a voicemail and get back to them whenever its convenient for you? Its so easy for anyone to shout "Customer Service" when you are just starting up, or at the building phase of the business, but once your clientele grows then these 2 questions apply:

1. Are you willing to cut your commissions and hire more people?
---- or -----
2. Let Greed control you, be ****y and have the attitude of, "I'll call them back whenever I get a chance. I have a good product so I know they can hang tight and wait for my return call at my convenience. VOICEMAIL."

Well, every smart entrepreuner will agree with me to question #1... Now, once you get to that point then definitely get back to me and I would love to hear your experience on this matter. When you do, then you'll understand why its necessary to increase your price and profit margin. (Speaking from experience - "Hire more people")

Thanks for reading and I hope this gave you a clear understanding why, in my opinion, our team believe Expensive Equates to Quality. We understand that money is not an issue for any successful mortgage brokers. As long as they're getting a good pan out for their investment they will keep coming back.