Direct response marketing targets a specific group of most-desired prospects that you have defined as those most likely to respond to your offer (e.g. out-of-state homeowners, or expired listings), then it advertises for or delivers a message to only those people like
Builders for Sale via a media that will reach them and get their attention. Once in front of the target, direct response delivers the following:
• benefit-telegraphic headline
• true marketing message
• offer, or offers
• reason to respond immediately
• precise response instructions and mechanisms
With these five elements in place, you set yourself up to be called only by motivated, partially pre-sold sellers, continually, day after day. So now you can be freed to do the most productive thing possible for you as an investor: make offers to motivated sellers. Direct response marketing cuts your advertising expense in half. It sifts sorts and screens your prospects so that only the most qualified and most motivated respond and get to talk to you. In short, it allows you to make more while working less, with more predictability, consistency and control than anything else you could do to find deals. Builders are still doing a ton of business. Now, why is that? They don't offer sellers anything more outstanding than you, do they? They certainly don't offer sellers anything more creative than you are capable of offering. They don't have any better phone manner than you. Not at all. The only thing that very successful Real Estate Entrepreneurs do better than anyone else is: Create a reliable, consistent flow of motivated sellers calling in each day. That's it. That's the difference. So did you get the message here? I hope so. If you want to change your experience in real estate investing from one of anxiety, frustration and disappointment to working less and making more, you'll make the change.
Direst response marketing 
