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Originally Posted by member101 That's the attitude the industry needs more of! If a client is shopping you so hard that you are not making money its NOT worth your time! Just like you said. YOU are helping THEM. Not the otherway around.
Thats the benefit of EXCLUSIVE leads. You don't have to worry about getting shopped so hard you want to throw away the deal.
As for educating your clients, these days thats the ONLY way to close deals (unless you are the worlds best salesperson). That's why when our TMs generate a lead they begin the education process and even try to "break them out of the 30yr fixed trap" using knowledge (as well as some selling skills) All notes of programs that were discussed are written at the bottom of them. |
Excellent points!
One thing I can add to that, and I feel it's the most important thing (I made all my LO's do this like breathing air)
LISTEN TO WHAT THE CUSTOMER WANTS
If they want a lower rater - Give them a lower rate.
If they want low fees - Give them low fees.
If they want 5k out to redo their patio - Make sure they have a check at closing for atleast 5k
How is this done? -lower rate, higher fees - lower fees, higher rate - $5K out can change LTV and rate........... explain this all to your customer.
Explain how you can help them get what they want, but also explain the differences in rate or fees.
People don't mind paying more for quality as long as they FULLY understand what they are buying. A typical person wouldn't buy a brick of gold for $5 if they didn't know what gold was. Educate people on what gold is, listen to them completely and find out what ALL their needs are. Make notes. Make sure when the loan closes these needs are met and you make the cash you deserve.
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