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  #11 (permalink)  
Old 07-23-2007, 10:03 AM
NetSkrill.com Leads NetSkrill.com Leads is offline
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Google has excellent webmaster tools. Look around this site:Webmaster Help Center

Also check out Search Engine Optimization Chat

Web CEO is great software to use. I'm actually 4th one down on their testimonials page, Vox Populi: What Experts and Users Think About Web CEO

Hope that helps!
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  #12 (permalink)  
Old 07-23-2007, 04:12 PM
member101 member101 is offline
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Thanks!

---
As much as I just love bumping this post... where's all the action at???

Somebody please purchase these leads and post some responses!

For 500$ you get 150 leads... if you only close 1 out of ONE HUNDRED AND FIFTY leads then your cost per loan is 500$. If these leads actually close at say even 2% then that means for 500$ you get 3 deals.

.... by the way anyone interested in FREE leads I am running a 1 week only special to prove to the MBL the quality of our stuff... check out our thread! Telemarketed / Exclusive ... Leads (free!!!)

*** Not highjacking this thread... just letting people know a way they can get a taste of telemarketed leads with no risk. And hey if you like free leads then for less than 5 bucks you can get leads from Paul
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  #13 (permalink)  
Old 07-23-2007, 06:05 PM
NetSkrill.com Leads NetSkrill.com Leads is offline
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Quote:
Originally Posted by member101 View Post

*** Not highjacking this thread... just letting people know a way they can get a taste of telemarketed leads with no risk. And hey if you like free leads then for less than 5 bucks you can get leads from Paul
LOL! You're not highjacking this thread. It's all good

I have no competition with what I sell. No one can buy exclusive leads that are under 24 hours fresh for less than $4-$5 like what I sell.

There's so many different types of leads out there, so any newbies in the business, make sure you learn what you are buying before you buy.

Most companies make you sign a contract and a minimum lead order. Most exclusive leads are $30-$90 a piece. - Not me though.

Telemarketed leads are great too. I ran a net branch for almost 5 years. I had to do my share of cold calling "cold" and "warm" leads. It gets you better at talking to people and more comfortable on the phone. People can hear that on the phone. If they think you sound like you don't know what you are doing, they won't do business with you. You could be giving them a free loan, but if you sound like you don't know what you are talking about or sound nervous, they will go with the confident guy charging them 15k (total front and back).

Hey, for what it's worth
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  #14 (permalink)  
Old 07-23-2007, 06:17 PM
member101 member101 is offline
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Quote:
Originally Posted by NetSkrill.com Leads View Post
If they think you sound like you don't know what you are doing, they won't do business with you. You could be giving them a free loan, but if you sound like you don't know what you are talking about or sound nervous, they will go with the confident guy charging them 15k (total front and back).
Thats EXACTLY it! Knowledge is power! That is why we TRAIN our TMs on the industry every single day. 1 hour per day before getting on the phones. We hire them because of their selling skills and then we give them the mortgage skills they need to really generate quality leads that will make people money.
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  #15 (permalink)  
Old 07-23-2007, 06:30 PM
NetSkrill.com Leads NetSkrill.com Leads is offline
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Quote:
Originally Posted by member101 View Post
Thats EXACTLY it! Knowledge is power! That is why we TRAIN our TMs on the industry every single day. 1 hour per day before getting on the phones. We hire them because of their selling skills and then we give them the mortgage skills they need to really generate quality leads that will make people money.
When I was doing loans, I was always the soft sell type of loan officer. Every month I would do 10-15 loans a month plus what my team produced.

I knew all my products. I knew all the rates of every top bank (subprime and A paper) every day. If a customer called up saying they could get this and that, I would tell them to go with that lender. It would throw them through a loop. I know what they were being offered wasn't possible, so that's when you can start educating your client about tactics in the industry such as "bait and switch". They will love you for it. Don't be a pussy in this industry. Don't let a customer ever bully you. It's not ever worth the headache. You are helping them, they are not helping you. Get as many 1003's as you can, throw them up against a wall and see how many stick.

LOL... for what it's worth
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Old 07-23-2007, 06:42 PM
member101 member101 is offline
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That's the attitude the industry needs more of! If a client is shopping you so hard that you are not making money its NOT worth your time! Just like you said. YOU are helping THEM. Not the otherway around.

Thats the benefit of EXCLUSIVE leads. You don't have to worry about getting shopped so hard you want to throw away the deal.

As for educating your clients, these days thats the ONLY way to close deals (unless you are the worlds best salesperson). That's why when our TMs generate a lead they begin the education process and even try to "break them out of the 30yr fixed trap" using knowledge (as well as some selling skills) All notes of programs that were discussed are written at the bottom of them.
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Old 07-23-2007, 07:08 PM
NetSkrill.com Leads NetSkrill.com Leads is offline
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Quote:
Originally Posted by member101 View Post
That's the attitude the industry needs more of! If a client is shopping you so hard that you are not making money its NOT worth your time! Just like you said. YOU are helping THEM. Not the otherway around.

Thats the benefit of EXCLUSIVE leads. You don't have to worry about getting shopped so hard you want to throw away the deal.

As for educating your clients, these days thats the ONLY way to close deals (unless you are the worlds best salesperson). That's why when our TMs generate a lead they begin the education process and even try to "break them out of the 30yr fixed trap" using knowledge (as well as some selling skills) All notes of programs that were discussed are written at the bottom of them.
Excellent points!

One thing I can add to that, and I feel it's the most important thing (I made all my LO's do this like breathing air)

LISTEN TO WHAT THE CUSTOMER WANTS

If they want a lower rater - Give them a lower rate.

If they want low fees - Give them low fees.

If they want 5k out to redo their patio - Make sure they have a check at closing for atleast 5k

How is this done? -lower rate, higher fees - lower fees, higher rate - $5K out can change LTV and rate........... explain this all to your customer.

Explain how you can help them get what they want, but also explain the differences in rate or fees.

People don't mind paying more for quality as long as they FULLY understand what they are buying. A typical person wouldn't buy a brick of gold for $5 if they didn't know what gold was. Educate people on what gold is, listen to them completely and find out what ALL their needs are. Make notes. Make sure when the loan closes these needs are met and you make the cash you deserve.


BUY EXCLUSIVE 24 HOUR PURCHASE MORTGAGE LEADS - NETSKRILL.COM
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  #18 (permalink)  
Old 07-23-2007, 07:17 PM
member101 member101 is offline
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Quote:
Originally Posted by NetSkrill.com Leads View Post
Excellent points!

One thing I can add to that, and I feel it's the most important thing (I made all my LO's do this like breathing air)

LISTEN TO WHAT THE CUSTOMER WANTS

If they want a lower rater - Give them a lower rate.

If they want low fees - Give them low fees.

If they want 5k out to redo their patio - Make sure they have a check at closing for atleast 5k

How is this done? -lower rate, higher fees - lower fees, higher rate - $5K out can change LTV and rate........... explain this all to your customer.

Explain how you can help them get what they want, but also explain the differences in rate or fees.

People don't mind paying more for quality as long as they FULLY understand what they are buying. A typical person wouldn't buy a brick of gold for $5 if they didn't know what gold was. Educate people on what gold is, listen to them completely and find out what ALL their needs are. Make notes. Make sure when the loan closes these needs are met and you make the cash you deserve.


BUY EXCLUSIVE 24 HOUR PURCHASE MORTGAGE LEADS - NETSKRILL.COM
Also great points! We have out TMs do the exact same thing. I don't know if you've listend to any of Erik Webster's trainings at loanofficersurvival.com but we actually have our telemarketers listen to all of his cds (cold calling, LO training, as well as the lastest complete mortgage salesperson).

A perceived need can be a stronger drive to refinance than an actual need sometimes. If a borrower thinks they NEED to reifnance to get the cashout to go on the vacation they promised their wife and kids then they need to. Obviously if by refinancing it is hurting them then there are questions of predatory lending though.

What it boils down to is if they want something don't try to convince them otherwise. When a borrower TELLS you what their hot buttons are then you have them.

When it comes to sub prime deals ALWAYS give them 5-10k at closing. Sub prime borrowers think about the present. If they can get 5k in their bank account and pay off some of their credit cards and lower their monthly payment... they will not CARE about anything else.

It's all about knowing your market and knowing your clients. Basically, Education and Sales Skills.
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  #19 (permalink)  
Old 07-23-2007, 07:33 PM
NetSkrill.com Leads NetSkrill.com Leads is offline
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Quote:
Originally Posted by member101 View Post
Also great points! We have out TMs do the exact same thing. I don't know if you've listend to any of Erik Webster's trainings at loanofficersurvival.com but we actually have our telemarketers listen to all of his cds (cold calling, LO training, as well as the lastest complete mortgage salesperson).

A perceived need can be a stronger drive to refinance than an actual need sometimes. If a borrower thinks they NEED to reifnance to get the cashout to go on the vacation they promised their wife and kids then they need to. Obviously if by refinancing it is hurting them then there are questions of predatory lending though.

What it boils down to is if they want something don't try to convince them otherwise. When a borrower TELLS you what their hot buttons are then you have them.

When it comes to sub prime deals ALWAYS give them 5-10k at closing. Sub prime borrowers think about the present. If they can get 5k in their bank account and pay off some of their credit cards and lower their monthly payment... they will not CARE about anything else.

It's all about knowing your market and knowing your clients. Basically, Education and Sales Skills.
All points I agree with.

I also believe in Karma too. I've had plenty of chances where I could have completely F'd over a customer but didn't - I just made a good commission.

If you need to F people over in this industry to make a living, it will work for a while....... until you get hit by a bus

Remember it's not about doing 1 loan a month making you 10k, it's about doing 10 loans a month at 1k. This may seem silly and more work, but you will see so many referrals and new business that you can't even imagine.

If you help people achieve their goal, they will help you achieve your goal. Happy selling and making money to all!

BUY EXCLUSIVE 24 HOUR PURCHASE MORTGAGE LEADS - NETSKRILL.COM
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  #20 (permalink)  
Old 07-23-2007, 07:57 PM
member101 member101 is offline
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whether you are closing loans or selling leads...

it's all about repeat business
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