This is an ACTUAL RECENT EMAIL FROM A CLIENT IN LONG ISLAND,NY
Dan,
I just asked most of my guys directly how many calls and apps they got ... I am still waiting to get a hold of 6 guys. However, from the 16 guys I did talk to ... they got 61 calls and 39 apps. Of those 39 apps they feel good that at least 12 will close. We will see how many will actually close. I can tell you that my minimum level of acceptability for any marketing campaign is:
One lead for every $100 spent.
A conversion rate of 4.50%
So ... for your $4500 I would have wanted 45 calls and of those 45 calls I would have wanted 45 X 4.5% = 2 closings. We probably got 75 calls (emphasis mine)and we will net at least double if not triple the number of expected closed loans. We will do this again (emphasis mine). I'll call you soon to go over the next campaign. I would like to do the same one. I am not sure if I want to do it for the whole office again or maybe I will do it for only a few of my loan officers.
Steve M.
PS ... Great marketing on your part. You continued to e-mail me and I read them every time. I spoke to you maybe a year ago but I never pulled the trigger. I'm glad you were persistent. This worked ... and I think it worked real well.
My Name is Dan Taylor, I'm with Precision 1 Marketing, Inc out of Chicago IL.
Every Company that offers Direct Mail (Red Clay Media, Success Mailers/RME, Titan, Wall Street, Debroux/IMAP) to the mortgage industry have been doing all of you a disservice, they truly have.
"Express Overnight Envelopes", Government Tax Mailers, Fake W-2 forms...all of these types are ineffecitve ideas...did they used to work, of course...do they work now? NO!
You want something different? You want something original (yes original)? You want something effective?
You want your phones ringing like it's 2003 (some of you remember what I'm talking about)
Then seriously, give me a buzz and let me show you what we're about...
I have been in the Direct Mail business for almost five years now, so I know how to make your phones right.
I have references (none from this board, nor would I as this is my first post) from people who have been using me for quite a while, and i would love to earn your business and wshow you what I have.
For more information (Pricing, Program Explanation, Etc) please call me at
773-409-4315
Daniel G. Taylor
Precision 1 Marketing
dan@p1monline.com 
