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My favorite AE's are the ones who have been brutally honest with me. The first thing I do with a new AE is send them a deal I know they can't do. The reason for this:
I don't want to deal with anyone who does not have the balls to tell give me a straight "NO!" What is least expendable to me is the very thing I stand to lose the most of on a daily basis; TIME
Personally, I ask my A/E's to visit just once a quarter, but reply to my e-mail questions in a timely manner and notify me when programs/products are altered, added, or removed. In return, I only call when I need them to answer. An informed L/O is an AE's paychecks' biggest Ally. I can read a rate sheet and if you show me where to get the matrix and guidelines, I can read that too.
Service is hands down the most important! The only time I ever "Sell" is when the lowest rate is at a Lender I have no faith in. However, the worse thing an AE can do is portray that they have some "pull" when they don't.
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