[quote=rgloans]
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Originally Posted by The Bid Chief RG - if you are doing direct mail you cannot afford not to do call capture...it can be worth an additional 15-20% per campaign.
The Bid Chief[/QUO
how about putting an ad in the paper. have you tried that? |
RG,
Let me answer your question regarding the newspaper...I had a huge top 10 national client (a subprime lender out of Irvine) that should narrow it down...they decided to shift a large part of the marketing budget to newspaper ads and awaty from direct mail. The big national papers, USA Today, New York Times, Wall Street Journal, and the regional papers in the top 50 big markets nationally. They coordinated their media buys and had full page ads hitting all across the country on the same day.
The ramped up the call center, had huge pep rallies with the sales team - the whole enchillada. All their media was set to go live on the same day.
Every seemed poised for a big week...then two planes crashed into the World Trade Center, one in to the Pentagon, and one in a field in PA...nobody called or cared about their mortgage for a long while and they shot several hundred thousand bucks right down the drain. They have been in the mail on a daily interval ever sense.
You never know what's going to happen and ads in the paper aren't cheap...that's why I don't like the newspaper...just my 2 cents.
The Bid Chief
