I'm real curious to know how you've been marketing online without pay-per-click or paying for sponsored listings.
I create websites and it can be very affordable, especially with all the "templates" out there. If you want hosting for cheap, go to
www.godaddy.com and it's like 4 bucks a month or so. But you are right some may think it's expensive to get a website and maybe that's why they don't market online. Although I do have a website (that didn't cost me anything but $100 to have the online 1099 application ability), I don't know how to market it other than pay the pay-per-clicks and then if you are small company only licensed in one state, that poses another issue.
So hurry up and publish that article...marketing online is a wonderful opportunity that should be taken advantage of, if you can do it for little or no money!