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Well if you ask any of our resident lead providers (which would be wise to do), they'll tell you that a quality lead is only half the battle. The LO needs to be able to close it as well. If you give 100 of the same leads to a few different people (hypothetically), they'll probably all close a different number of them.
However, if others are closing the leads then it's probably a good sign that the leads aren't the type that have been sold to 100 other brokers and been called to death or are too old and have already acted.
If you search the forums here you'll find plenty of discussion on leads. I think you'll find some useful information.
One question you might want to answer for yourself is why are half closing over "x" amount and the other half not closing that much (assumably using comparable leads)? Seeing why some of their LOs are successful and why others aren't seems like it would help in your analysis.
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