As you may have noticed on our website Greg, I personally happen to teach our
Website & Internet Originations Live Class, so I have some interest in this topic.
As it so happens Search Engine Optimization is not something which I address in this class I have been holding for going on 3 year snow; it's generally a waste of time. There are far more predictible methods to attract site visitors than SEO - those are where I focus.
Presently your website on any major search engine (for example Google), is ranked (on the singular search term "mortgage") on page 13,847. You can hire a dozen Search Engine Optimization experts and your site will be UP to rank 6,813 ...
so what? 