I'm confused...
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I actually would rather call “business ready to close” as all it depends on at this point are your loan officers to contact the prospect and close the deal.
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The above makes it sound like all your leads will close because if all it takes is for the LO to call and close, how would there be anything lower than 100% closing ratio? But then you say:
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our guarantee is we do provide the minimum amount, this in turn will give you a great return on your investment and the closing ratio for OUR LONG TERM is actually one in five.
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Perhaps you got a little excited about telling everyone about your product and forgot the rule of thumb to under-promise and over-deliver. So what's the real deal with your leads? Do you have a 20% closing ratio or are they all guaranteed to be ready to close the deal with whoever calls them?