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Macp,
Be very careful in re-selling these leads. I suspect that your client either backed out of the deal or the bureau sent you the wrong one by mistake.
In any event, the leads are generated from LIVE credit data. This data has restrictions of use and use prohibitions as long as my arm. The FCRA - Fair Credit Reporting Act is very, very specific. It also governs the use of live or prescreened credit data.
The company that is the end user or beneficiary of the marketing effort has to be pre-approved by the bureau. There is a notation on the prospects file that their name was included on a list provided to ABC Mortgage.
If the recipient of this mail calls the toll free OPT OUT # to get off the 3 main bureaus resale marketing lists, they will ask them who they got the mail from? When the person/company that bought these leads (originally approved under some other company's permissable purpose and now they are the company of record) - all heck can and will break loose.
An interesting stat - on average, 40,000 people are opting off the bureaus list everyday, and most of them are homeowners. The potential of identity theft is freaking people out!
Don't get wrong - I think trigger data (by definition - a live credit attribute from a mortgage inquiry - it can be 24 hours to 1 week old) can be extremely beneficial. I would caution anyone using this data to make sure you do it right. It is a lot more expensive that traditional credit prescreened data.
The faster you can contact this prospect the better off your ROI will be. & day old trigers are worthless. The reality is if you don't contact them with 48 hours of them signing the 1003, thus "triggering" the mortgage inquiry - you are wasting your money.
The Bid Chief
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