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Old 11-21-2007, 09:40 AM
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Erik Erik is offline
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Join Date: Dec 2005
Location: Salt Lake City
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I would suggest you read up on basic marketing. Buying leads is a good way to get new customers but the most successful LO's, over time, are those who build a customer base that always comes back.

In other words, buy leads to get things going now but also put things in place now so that these leads you buy end up doing more than one loan with you over the course of your career.

A second piece of advice I would give is to find something that works for you and focus on it until you feel like you're an expert at it, whether that be calling off lead lists, calling on realtors or builders, internet marketing or whatever.

Hope this helps...
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