Quote:
Originally Posted by Erik  I've done both and prefer the smaller route, personally. Some customers want the brand but what you're really selling is you, which can be done with or without a big brand behind you. |
If you were to list the benefits of going with the smaller shop, what would they be?
I thought about what you were saying. It is about building a relationship with the customer to a certain degree. I guess part of me is kind of looking at it from "Hey this is so and so from Chase, I saw you had expressed some interest in a refinance....." or "Hey this is so and so from CFIC....." and that's really only because of how many times I dealt with borrowers who had absolutely no idea who my previous company was.
I'm trying not to make this too difficult of a decision, I guess it's the fact that my prior experience was so bad.