And a bit more carlo, (for your East Coast way of behaving), this past week our website was spidered 724 times - which means (I'll translate that for you) we had 724 chances of being LOWERED or Raised in ranking on those words & phrases the generic search engines have attributed to our website ... so when somebody says "I rank at XX on Google" - that can last up to one week and then may get changed ... ya know what else? Somebody searched the phrase "coming attractions sweatshirts" on Yahoo this week and WE can up on page one (that's a three word phrase I added to our site 9 days ago)! ... sorta funny how these generic search engines work - if you study them.