Was working on FSBOs last week and yesterday and I found an angle that worked well for me and I thought I would add it to the mix:
Check out Bill Sparkman's FSBO stuff at www.billsparkmanthecoach.com. When I started with Bill's info 3-4 years ago, he was all for calling and getting an appointment. Recently, the LOs using his system found that badly done calls or calls where the FSBO got PO'd and hung up on you might poison your chances to work with that person. His seminar and materials now push open house visits 100%.
Personally, I am having good success with this script: "I saw an ad that said you were selling your house at _____(address)__________. I was hoping to stop by, when are you having your open house? (pause for answer) Do you happen to have a flyer or brochure you could e-mail me?" When they do not have a flyer, I offer my help...."You really ought to have electronic and printed materials ready for potential buyers. I am a real estate mortgage professional in the area and I could put my years of financing and property experience to work for you, could I stop by tomorrow evening and talk to you about my FREE For Sale By Owner Assistance Program? I am NOT a realtor and do not want to take any money away from you."
I am not so into door knocking and use a combination of cold mail/cold call to get appointments. My LandVoice subscription has yielded 35 names and addresses for the last 60 leads they sent me. I have all of those names on a mail campaign and I am calling all the non-DNC numbers I have. I have just restarted after the new year and should have 4 appointments to meet FSBOs next week. Tough for me right now because, GO BEARS!!!!!!!!! no one wants to meet on Sundays and no one is advertising open houses until after our beloved's date in Miami on Feb 4.
Sorry, did I remember to say GO BEARS!!!!!!!!!?
I had sent this out as an e-mail to an LO asking me about door knocking and had posted elsewhere.