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Originally Posted by Erik  The best way to "Search Engine Optimization" your site is to make it quality and simply get the word out. Over time, rankings will come naturally. |
I agree with Erik, and just want to throw in my 2 cents on what a “quality” website is when it comes to getting ranked by search engines.
People using search engines have a specific question or problem — and they want a solution, fast. The keywords they use are how they express this. Google (and the other search engines) want to deliver results that give the user the most relevant information for their search possible.
Search Engine Optimization is really just a bunch of educated guesses. The algorithms that determine which sites make it to the top of the pile are secrets that the search companies protect fiercely. But most SEO experts do agree that websites have a better chance of ranking well if they have LOTS of good content.
What is “good” content? It’s content that’s truly relevant to your most motivated prospects. It answers their questions. It solves their problems. And it does it using the keywords that your ideal prospects are typing into search engines.
And once you’ve got a nice informative, keyword-rich page, you still need to title and describe it properly so search engines will categorize it correctly.
Do that, and you've got a quality site. But it takes time. And you’ll need someone to handle the nuts and bolts of optimization and a source of original content that is written to educate visitors and do well in search engines. Even when you do have your site optimized it can take up to a year to see results.
Search Engine Optimization isn't a "quick-fix" strategy, but it works for a lot of people. Good luck to you if you choose to go this route!
Erin
ProspectZone.com