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For what? A funny photos site? A MingleOn site (whatever that is)?
Search Engine Optimization is a myth because what you really have to do to get in the search engines is produce a quality website, like this one. When you do that people link to you and talk favorably about you and the process happens naturally.
If by Search Engine Optimization you mean "trying to beat the search engines" then all I can say is GOOD LUCK! Google has more PhD's working for them than NASA and you won't beat them.
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