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	<title>Mortgage Broker Land</title>
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		<title>5 easy steps to free and effective web and social media marketing for loan officers</title>
		<link>http://www.mortgagebrokerland.com/5-easy-steps-to-free-and-effective-web-and-social-media-marketing-for-loan-officers-129/</link>
		<comments>http://www.mortgagebrokerland.com/5-easy-steps-to-free-and-effective-web-and-social-media-marketing-for-loan-officers-129/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 21:44:10 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Online]]></category>
		<category><![CDATA[Mortgage Technology]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mortgage marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/?p=129</guid>
		<description><![CDATA[I can&#8217;t emphasize how easy this marketing method is, nor the effectiveness per minute spent compared to other marketing venues.  Here&#8217;s the formula&#8230; get ready because it&#8217;ll really blow your world away&#8230; it might scare you&#8230;

Set up a free blog for your mortgage business
Set up free accounts on Twitter and Facebook (at least)
Set up a [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Boost productivity with electronic forms</title>
		<link>http://www.mortgagebrokerland.com/boost-productivity-with-electronic-forms-127/</link>
		<comments>http://www.mortgagebrokerland.com/boost-productivity-with-electronic-forms-127/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 21:05:58 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Mortgage Technology]]></category>
		<category><![CDATA[Mortgage Tools]]></category>
		<category><![CDATA[elecronic forms]]></category>
		<category><![CDATA[mortgage business]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/?p=127</guid>
		<description><![CDATA[Everything in the mortgage industry seems to be in electronic form, loan applications, closing documents, etc.  The benefits of having electronic forms can be taken even further by utilizing them beyond the loan process.  You may not realize it, but nearly every document that you work with can be converted into an electronic form.  Maybe [...]]]></description>
		<wfw:commentRss>http://www.mortgagebrokerland.com/boost-productivity-with-electronic-forms-127/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Repeat Business</title>
		<link>http://www.mortgagebrokerland.com/repeat-business-123/</link>
		<comments>http://www.mortgagebrokerland.com/repeat-business-123/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 19:06:02 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[mortgage marketing]]></category>
		<category><![CDATA[repeat customers]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/?p=123</guid>
		<description><![CDATA[Is there a secret formula to winning a customer &#8220;for life&#8221;?  Many say there is.  In fact, entire marketing systems have been developed with the goal of earning life-long customers.
As a mortgage professional, do you put any value in doing business today in a manner that will help you do business with the same customer [...]]]></description>
		<wfw:commentRss>http://www.mortgagebrokerland.com/repeat-business-123/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Link Bait for Loan Officers</title>
		<link>http://www.mortgagebrokerland.com/link-bait-for-loan-officers-120/</link>
		<comments>http://www.mortgagebrokerland.com/link-bait-for-loan-officers-120/#comments</comments>
		<pubDate>Wed, 07 May 2008 20:51:28 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Marketing Online]]></category>
		<category><![CDATA[Mortgage Websites]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[generating leads]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/?p=120</guid>
		<description><![CDATA[Creating &#8220;Link Bait&#8221; is what search engine marketers call the art of creating unique, compelling content that motivates other webmasters to link to your site.  It often comes in the form of weird, funny or controversial and it is probably the single most effective thing loan officers can do to boost their website or [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Close more loans by automating online tasks</title>
		<link>http://www.mortgagebrokerland.com/close-more-loans-by-automating-online-tasks-121/</link>
		<comments>http://www.mortgagebrokerland.com/close-more-loans-by-automating-online-tasks-121/#comments</comments>
		<pubDate>Mon, 05 May 2008 19:58:02 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Mortgage Technology]]></category>
		<category><![CDATA[Mortgage Tools]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/?p=121</guid>
		<description><![CDATA[If you are like me, you try to automate anything you can in order to boost productivity.  One great tool I&#8217;ve recently been playing with is the iMacros add-on for Firefox, which is also available for Internet Explorer if you prefer IE.
It&#8217;s a free download that plugs in to your browser and allows you [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The three keys to viral marketing</title>
		<link>http://www.mortgagebrokerland.com/the-three-keys-to-viral-marketing-119/</link>
		<comments>http://www.mortgagebrokerland.com/the-three-keys-to-viral-marketing-119/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 18:58:52 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Online]]></category>
		<category><![CDATA[Mortgage Leads]]></category>
		<category><![CDATA[Mortgage Websites]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/the-three-keys-to-viral-marketing-119/</guid>
		<description><![CDATA[Viral marketing isn&#8217;t a term often used in the mortgage industry, probably because many people believe it&#8217;s too difficult to achieve viral-like results in an ultra-competitive marketplace and the concept really only exists in online marketing.  However, thinking &#8220;outside the box&#8221; may lead you to alternative approaches in your marketing that can achieve viral symptoms.   [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Originating in a down market</title>
		<link>http://www.mortgagebrokerland.com/originating-in-a-down-market-118/</link>
		<comments>http://www.mortgagebrokerland.com/originating-in-a-down-market-118/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 21:01:42 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/originating-in-a-down-market-118/</guid>
		<description><![CDATA[The brokers out there who are still around since the market turned sour all have the ability to adapt.  Congratulations to you all!  Looking at the silver lining in heavy storm clouds doesn&#8217;t pay the bills, however, but returning to business basics can help you weather the storm until the cold winter the industry is [...]]]></description>
		<wfw:commentRss>http://www.mortgagebrokerland.com/originating-in-a-down-market-118/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Viva Las Vegas</title>
		<link>http://www.mortgagebrokerland.com/viva-las-vegas-116/</link>
		<comments>http://www.mortgagebrokerland.com/viva-las-vegas-116/#comments</comments>
		<pubDate>Fri, 12 Oct 2007 02:01:56 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/viva-las-vegas-116/</guid>
		<description><![CDATA[
The National Association of Mortgage Brokers (NAMB) will be holding their western regional conference (NAMB/WEST) in Vegas in early November.  These conferences are great networking opportunities whether you are a broker, loan officer, branch manager, or industry service provider (you guys should have booths!) so if you&#8217;re in the West try to take advantage of [...]]]></description>
		<wfw:commentRss>http://www.mortgagebrokerland.com/viva-las-vegas-116/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good Link For Your Website</title>
		<link>http://www.mortgagebrokerland.com/good-link-for-your-website-114/</link>
		<comments>http://www.mortgagebrokerland.com/good-link-for-your-website-114/#comments</comments>
		<pubDate>Fri, 31 Aug 2007 19:27:21 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Marketing Online]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/good-link-for-your-website-114/</guid>
		<description><![CDATA[If you&#8217;re into search engine optimization as a strategy for driving traffic to your mortgage website, you may want to purchase a listing in the BOTW.org directory.  They aren&#8217;t cheap, but they are quality links.  If you have a blog, you can get into the blog directory for much less since it&#8217;s still relatively new.
Also, [...]]]></description>
		<wfw:commentRss>http://www.mortgagebrokerland.com/good-link-for-your-website-114/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Mortgage Wiki Launches</title>
		<link>http://www.mortgagebrokerland.com/mortgage-wiki-launches-113/</link>
		<comments>http://www.mortgagebrokerland.com/mortgage-wiki-launches-113/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 02:44:25 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Mortgage Technology]]></category>
		<category><![CDATA[Mortgage Websites]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.mortgagebrokerland.com/mortgage-wiki-launches-113/</guid>
		<description><![CDATA[There is a new feature here at MortgageBrokerLand &#8211; a mortgage wiki.  Wikis are community-driven collections of pages that anyone can add, edit, or nominate for deletion.
The purpose of the wiki here at MBL is to provide a place where any of our growing 1,800+ members can provide easy to find industry related information for [...]]]></description>
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		<slash:comments>0</slash:comments>
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