You’re familiar with the expression “If life gives you lemons, make lemonade”, which suggests the theme of turning a negative into a positive. Well, while you don’t need to have a negative in your mortgage marketing efforts before you can gain a positive, so to speak, you can certainly turn lemonade into mortgage leads. Following is a simple, inexpensive idea for generating leads that any loan officer can do.

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Real estate agents get pitched by loan officers almost non-stop, especially when interest rates are on the rise.  What makes one LO stand out over the rest?  What makes an agent decide to send business to one LO instead of another?
Having a crystal ball to see into the decision-making process of real estate agents would be wonderful, but since Harry Potter lives in England (and doesn’t much like Divination anyway), perhaps the best thing to do is turn the tables on your approach with agents.

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