I can’t emphasize how easy this marketing method is, nor the effectiveness per minute spent compared to other marketing venues.  Here’s the formula… get ready because it’ll really blow your world away… it might scare you…

1. Set up a free blog for your mortgage business
2. Set up free accounts on Twitter and Facebook (at least)
3. Set up a free account on TwitterFeed
4. Within TwitterFeed, create RSS feeds for your blog to automatically post to both your Twitter and Facebook accounts
5. Blog blog blog!

The idea here is quite simple:  harness the power of modern web technology to broadcast your message from a single place that reaches three key high-traffic sources (search engines, twitter, facebook) automatically for you.

There are a TON of ways to do the actual marketing portion (i.e. post topics, etc), but if you can’t figure out what messages you want to send to people you are probably in the wrong business.

Feel free to post questions and your blog, facebook and twitter info in the comments and MBL will be glad to be friends and follow you!

MBL on Twitter

MBL on Facebook

The National Association of Mortgage Brokers (NAMB) will be holding their western regional conference (NAMB/WEST) in Vegas in early November.  These conferences are great networking opportunities whether you are a broker, loan officer, branch manager, or industry service provider (you guys should have booths!) so if you’re in the West try to take advantage of this great opportunity.

I contacted the people in charge of NAMB/WEST about promoting the event (for free) here on MBL and met a luke-warm reception, at best.  I suppose I’d be skeptical as well if someone from “the internets” randomly emailed me with an offer for free advertising (okay, so maybe I was hoping to get hooked up with a free “attendee” pass for the event as a token of good will for my efforts in promoting NAMB/WEST, but I wasn’t going to ask for it nor do I care that I won’t be getting it) to my target audience around 2,000 strong.

Turns out I’m legit and I’m not going to hold it against them because I’m a strong believer in the value of these conferences, regardless of what industry you’re in.  Anyone who is going send me a private message through the forums or email me and we’ll get together for dinner or drinks.